Newsletters and other promotional devices

I’m over at the History Hoydens today, talking about sewing boxes and embroidery–or at least I think I will be, since I have notes but nothing written yet.

I woke up today thinking that I really should send out my allegedly quarterly newsletter. It really depends what you mean by quarterly. Sometimes my quarters are only about two months long, and sometimes, as now, they span the seasons. Because I’m a great believer in only sending out a newsletter when I have something to say, and for long chunks of time I don’t.
I can’t produce giggly writerly stuff about what my family and/or cat is doing (mostly asleep) and my fabulous writerly life (because I don’t seem to have that sort of life), and exciting places I’ve visited (because generally I don’t go anywhere). And, oh, yeah, sign up here.

And at the moment I do have something to say, which is that I’m getting a new website from designer Haven Rich, who gave us this beauteous new Riskies blog–we’ve just started work and I’m very excited about it. When it goes live on May 1 I’ll have a contest. And there’s more, like a book coming out in August, and sneak peeks and so on.

Now the Riskies newsletter always has something to say–that’s how you get advance warning on guests, contests, and special topics for the month–and I squeeze it out every month from yahoo (which really don’t like you to send great chunks of mail). What, you’re not signed up for the Riskies newsletter? Good heavens. Sign up now, please. Send an email to riskies @ yahoo.com (without the spaces) and put newsletter in the subject line. (We’re still getting lots of mail from people who want bank account information and/or prayers or something else I’m not likely to release, and I don’t want to miss you.)

There are a couple of newsletters I find really informative and which I’d like to share with you:

The Jane Austen Center. This is a fabulous resource with both scholarly and fun articles about Austen, Bath, and her times and, if you browse around the site, you can spend large amounts of money (still, even now the dollar is stronger) in the gift shop which does indeed ship worldwide.

Book Marketing Experts–written by a team who are the leaders in book marketing online and who really understand the Internet and how web sites and newfangled things like Twitter work.

And nothing to do with the Regency or writing, but just incredibly entertaining, Cartalk’s Time Kill Weekly, which always includes a lame joke and, they, like me, have a rather fluid sense of time.

What do you think makes a good newsletter, and which ones do you enjoy?

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